Hyosung Chairman Hyun-Joon Cho Seeking to Advance into European Outdoor Clothing Market
Thu May 09 09:38:14 KST 2019
Hyosung Chairman Hyun-Joon Cho is launching his foray into the European outdoor clothing market with the functional materials of Hyosung TNC.
Hyosung TNC will participate in Performance Days, a functional textile exhibition in Munich, Germany, from May 8 to 9. Performance Days, which was first held in 2008, introduces functional materials that are applied to sportswear, outdoor wear, and work clothes. This year, 297 companies from 29 countries will participate, including Lycra, Unifi, Lenzing, and 3M. Hyosung TNC has set up a booth in Performance Days for the first time this year in an effort to expand marketing activities centering on the outdoor clothing market.
In line with the exhibition theme "Beauty of Function," Hyosung TNC will present a variety of products with complex functions that are suitable for outdoor activities, such as cold sensation (giving a cool feeling), UV resistance, quick sweat absorption and drying, and deodorization (neutralizing sweat smell), as well as designs wearable in daily life.
In reflection of the eco-friendly trends in the fashion industry, Hyosung will also introduce regen®, a recycled polyester yarn using plastic bottles; MIPAN® regen®, a recycled nylon yarn made by reprocessing waste generated in the manufacturing process creora® eco-soft that can be made at lower temperatures than ordinary spandex, thereby saving energy creora® Black, a black dope dyed yarn that doesn't need extra dyeing, thereby saving water.
Chairman Hyun-Joon Cho said, "Today's customers are looking for products that can satisfy both functionality and design, not just one of them. We hope that customers will have the experience of consuming 'value' by purchasing eco-friendly products. Through this exhibition, Hyosung TNC will seek to better understand customers' needs and offer products that can lead industry trends."
This year, Hyosung TNC is engaging in marketing activities with the slogan "CONNECTED BEYOND," which means going beyond limited boundaries. The company plans to introduce Hyosung TNC spandex, nylon, and polyester yarns, centering on three themes: "Protect the Body" from climate change and pollution, sustainable fashion "ECO-nomy," and "Spotlight" that highlights the recent fashion trends.
Since his inauguration, Chairman Cho has been actively pursuing overseas expansion by visiting global exhibitions himself, stressing that "we should meet our customers directly to hear their voices."
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